In the Spring 2014 issue of Canadian Gaming Business, a company profile was done on Gary Platt Manufacturing. Read the profile below:
Since its 1997 founding in California, the managing partners of Gary Platt Manufacturing have had one goal: To provide comfortable, innovative casino seating with excellent customer service.
Named for 45-year seating veteran Gary Platt, the company’s first chairman/director of sales, the company soon became IGT’s casino seating supplier. As business increased, Gary and President Bob Yabroff decided that relocating to Reno, Nevada in 1999 would improve access to major slot machine manufacturers and ultimately help grow the company.
Gary Platt has always considered casino seating as a key component to the customer’s overall gaming experience. The company says the 2000 debut of the X-tended Play ChairTM, gaming’s first ergonomically engineered chair, forever altered the seating landscape.
Gary Platt has grown steadily over the years to its current 90,000 square foot facility and 76 employees who produce and distribute exclusively to the gaming industry worldwide. Gary Platt’s international sales representation now includes partnerships with Bet Rite in Canada, PHaT Sourcing in Australia and New Zealand, Intergames in Europe, and ACG in Central and South America and the Caribbean.
Bet Rite Inc. is Gary Platt’s exclusive Canadian representative and distributor. Bet Rite is a Canadian owned and operated company with over 40 years of Canadian Gaming experience focused solely on bringing world class gaming products and services to the Canadian casino market. Bet Rite has brought their past work experience in project management, interior slot signage, slot machines, table games, systems hardware, bill validators, progressive products, LCD display solutions, and more to give customers a well rounded solution that most companies simply cannot.
“We are very pleased to have established a relationship with Bet Rite to represent us in Canada,” says Skip Davis, President of Gary Platt. “They are a dedicated group of professionals building a name for themselves by bringing the best available products to the Canadian market and backing it up with superior customer service.”
WIn addition to Gary Platt, Bet Rite is the Canadian distributor and service provider for Interblock electronic table games, MEI bill validators, TransAct printers, 3M touch screens, Mappedin interactive solutions, Flexible EL Signs, and additional custom casino signage.
Comfort Means Profits
Bet Rite prides itself on representing best-in-class products and as the only manufacturer that focuses solely on casino gaming chairs, Gary Platt chairs incorporate superior performance design features with ergonomic design, longevity, and level of comfort resulting in more time on-device. Gary Platt is founded on the concept that a high-quality, more comfortable chair will increase players’ time on-device and as a result increase casino revenues.
Bet Rite has worked with casinos of all sizes and multiple VLT retailers across Canada to deploy Gary Platt casino seating to help these properties enhance their players gaming experience. Their most recent major deployment was providing all table and slot chairs for the new Hard Rock Vancouver.
Bet Rite is pleased to note that Gary Platt X-Tended Play Seating is exclusively used by almost all major OEM slot vendors for leased and participation games. This exclusive-use policy underscores the direct revenue value to operators of their unique seating design and quality construction. IGT, Bally, WMS, Aristocrat, Konami, Aruze, Shufflemaster, Multimedia and Cadillac Jack all select Gary Platt Seating as their preferred seating partner to complement their products.
New Innovations On the Horizon
Gary Platt has consistently added innovative new features to their existing product line as well as creating some of the most exciting interactive sound chairs in the industry. They are currently engineering the next generation of X2-Tended Play Seating planned for release later this year.
Gary Platt is committed to collaborating with customers and designers to create custom designs to satisfy their individual needs and requirements. They recently hired a full-time ergonomic engineer who has made a name for himself in the chair industry over the last 25 years helping create cutting-edge products.
Last year was Gary Platt’s best sales year and the growth is expected to continue in 2014. Replacement business from repeat customers has been strong, reflecting the company’s high level of customer retention and satisfaction. They have also earned a healthy share of the new construction orders throughout North America. International sales have reached a record level, thanks in part to the strong partnerships formed with strategic distributors like Bet Rite in Canada.
For information on the Canadian gaming industry, go to the Canadian Gaming Business Website.