Getting Cozy with Gary Platt Manufacturing – Casino Journal April 2017 Issue

Getting Cozy with Gary Platt Manufacturing – Casino Journal April 2017 Issue

Written by Joan Mantini, Associate Editor at Casino Journal.

Gary Platt Manufacturing LLC has been in the casino seating business since 1996, and today they produce seating exclusively for casinos including slots, table games, poker, bar-top and bingo.

The company was founded on the concept that a high quality more comfortable chair would increase player’s time on device. By specializing in casino seating, Gary Platt has become one of the recognized leaders in performance seating by casino customers and casino management. The company features a very robust and creative product development team that is willing to work with casinos and designers to help them realize their vision.

Casino Journal Associate Editor Joan Mantini recently touched base with Skip Davis, president of Gary Platt Manufacturing, to discuss their focus on social seating for the casino floor and company plans for 2017. Below are some excerpts from that conversation:

What role does social spaces and seating play in your product development?

Davis: To date, our focus on social seating for the casino floor has been primarily centered on custom designed creations, such as benches and sound chairs. Off the casino floor, our operator partners have been utilizing our bar and other type seating for their social space. We anticipate our customers will have increasing interest in this area as they reach out to new demographics, and our design teams are continually conducting research in this area.

In recent years, what are some of the things you have learned and integrated into your products to help create the look and comfort for the Millennials at casinos?

Davis: We have developed new models that incorporate modern design elements, to give our customers an even greater choice of the look and brand feel they want to project to their Millennial customers and other customer segments. Multi-player benches, sound benches and customized seating options have also been interesting to our customers.

What do you think casino operators are looking for to keep their casino furniture up to date?

Davis: Keeping casino furniture up-to-date is part of a larger question of profitability… as operators, how can we keep our casino up-to-date, profitable and maintaining a high ROI? These factors certainly were a consideration for del Lago, MGM National Harbor and Rivers Casino—three new properties that exclusively chose Gary Platt Products. What we have found in supplying high performance casino seating to customers across North America and around the world is that operators are looking for furniture that will help them improve the financial performance of their casino. This can be interpreted many ways, but primarily means enhancing the experience they create for their players by providing attractive seating with unsurpassed comfort. Our design teams are continually innovating, and our current designs, ergonomically correct seat construction, and chairs that are easy-to-move/re-position are three important factors we take into consideration, based on operator feedback. Our customers also tell us they need durable products that will perform over a long period to improve their ROI. Of course, every operator wants to make a deliberate statement by introducing new and innovative products to their guests, and that includes seating. That’s why we recently introduced new and modern design options, such as our new Monaco model and our Epic base.

What is the importance of seating to the modern, land-based casino environment?

Davis: Our research has proven that quality, comfortable seating is one of the variables that contribute to the success of the modern casino. We all know players gravitate to a particular casino for many reasons, which could include factors such as proximity, service, games, player reward programs, restaurants, social aspects and others. What we know from our two decades of experience in the casino space is a casino’s seating has to be inviting and comfortable. Operators spend an enormous amount of money to get players to games. So once the players are seated at the games, they need and want to be as comfortable as possible. This is true for standard-limit areas as well as high-limit areas, such as the new high-limit area at Rocky Gap, which exclusively chose our chairs.

At Gary Platt, we have scoured the world for the highest quality foam for unsurpassed comfort, and our design teams work extensively with ergonomics experts. That combination helps to ensure our customers’ guests are comfortable, and have an enjoyable experience that they want to extend and enjoy over and over again, never leaving just because their seats are uncomfortable.

Why should casinos care about this?

Davis: An operator’s chair purchase decision will directly influence the overall profitability of the casino. Their players care about the quality, comfort and appearance of the chairs. We’ve proven that with nearly two decades of field experience and research, and it is a logical conclusion. No one reading this article wants to spend an hour or two in an uncomfortable chair or in uncomfortable shoes or in uncomfortable shirt. We are creatures of comfort, so when operators make a conscious decision to provide their guests with a comfortable seat, guests respond by staying and enjoying themselves longer.

What would you say casinos are doing when it comes to integrating social spaces into customer-facing products such as chairs and furniture?

Davis: This has been an interesting trend throughout the hospitality industry. New casinos we have been involved with have deliberately constructed more socially driven spaces into their designs. Established casinos, such as San Manuel and its new Rock & Brews, are creating new social spaces. In each of these cases, the operators chose Gary Platt chairs because of their comfort; after all, a social space is a place to sit, relax and be comfortable.

When it comes to seating and furniture, what are some of the challenges casinos face when trying to create social environments for players? What are you doing to alleviate these challenges?

Davis: Social spaces are designed to be quickly re-configurable depending on the needs of the moment, so one directive we continually hear from our customers is that our chairs must be easily moveable, in addition to durable and comfortable. Another interesting point in the social environment space is we are seeing more bench seating than ever before. Players are enjoying the game together as pairs or in groups, and our customers report to us that our bench seating is proving to be a valuable solution to the way their guests are enjoying the casino today.

What are some of your best-selling products?

Davis: We are very pleased that our newest products have been performing very well with our customers, both at newly opened casinos, such as Del Lago/Kansas Crossing, MGM National Harbor and Rivers Casino, and at casinos with new amenities, such as Rocky Gap and San Manuel. Our new models such as Monaco, Lido, Lido Revo, Sonoma Bench, San Remo, have performed very well for us, as have our new understructures which are designed to adjust the footrest position to improve comfort.

What are your plans for 2017 in terms of development and new products lines?

Davis: We have development efforts working on many levels, including two new products we expect to release later this year. These are ultra-high comfort seats that can be used in any gaming area and that easily translate to non-gaming/social areas, such as lounges and bars. We also have several products being developed today for specific new casino projects that will likely become part of our standard offering once those casinos open. In addition, we are always working on at least one sound chair where we expect to raise the bar and the volume. We also have two new markets that we are entering that have application for casino hotels and conference and multipurpose areas of resort casinos. And then there are the designs we haven’t even thought of yet. That’s one exciting part of our business is our design teams are constantly creating, constantly innovating.

Do you have any new/recent partnerships or business?

Davis: We recently named E-screen Limited our exclusive United Kingdom distributor, and we have distributor arrangements in place with select distributors in key markets worldwide. Additionally, in the very near future, we will be announcing several new business deals and arrangements—some within the gaming industry and some outside of the gaming industry. This all makes it a very exciting time at Gary Platt.

Skip Davis is president of Gary Platt Manufacturing, a Reno-based company that creates and distributes casino seating products to the worldwide gaming industry. He can be reached at www.garyplatt.com.

Canadian Gaming Summit CGS 2017

CGS 2017

Canadian Gaming Summit CGS 2017

CGS 2017

RSVP on Facebook.

Booth Number: 200

June 19-21, 2017
Vancouver Convention Centre
1055 Canada Place
Vancouver, British Columbia V6C 0C3

Exhibit Hall Hours:

Monday, June 19th , 2017 10:00 AM – 6:00 PM

At the Gary Platt Booth:

Gary Platt will be exhibiting cutting edge new casino seating designs at the Bet-Rite Booth this year, including our new Lido Revo chair, Epic Pedestal base, Epic External Footrest base, and Monaco chair.

Tradeshow Description:


Welcome to the Canadian Gaming Summit – Where the Canadian gaming industry meets!

The Canadian Gaming Summit is Canada’s premier annual conference and exhibition for gaming professionals. The Summit delivers face-to-face interaction between attendees from all gaming sectors, disciplines and regions within Canada and beyond, and is the leading provider of information, education and interaction to the Canadian gaming community. The Summit’s top-notch educational program, expansive exhibition and enjoyable social events provide an invaluable and memorable learning and networking experience.

 

National Indian Gaming Association ( NIGA) 2017

National Indian Gaming Association ( NIGA) 2017

NIGA 2017

Register for Free.

RSVP on Facebook.

Booth Number: 1045

April 10-13, 2017
San Diego Convention Center
111 W Harbor Dr.
San Diego, CA 92101

Exhibit Hall Hours:

Wednesday, April 12, 2017  10:00 AM – 5:00 PM

Thursday, April 13, 2017      10:00 AM – 3:00 PM

At the Gary Platt Booth:

Gary Platt will be exhibiting cutting edge new casino seating designs at the NIGA Booth this year, including our new Lido Revo chair, Epic Pedestal base, Epic External Ring base, Monaco chair, and Sonoma Bench.

Tradeshow Description:

Entering its 32nd year, the Indian Gaming Tradeshow & Convention has established itself not only as the premier event for the Indian Gaming industry but as the figurative heartbeat of Native American success.

The largest gathering of tribal leaders and casino executives in the country, the Indian Gaming Tradeshow & Convention is both the meeting place where the community gathers to learn, network and exchange industry-specific ideas and a cultural celebration of success, strength and self-reliance.

Association Description:

The National Indian Gaming Association (NIGA) is a non-profit organization of 184 Indian Nations with other non-voting associate members representing organizations, tribes and business engaged in tribal gaming enterprises around the country. As the go-to resource for the community on education, legislation and public policy issues, National Indian Gaming Association works to advance the social, economic and political success of its members and the Indian community, at large.

For more information, visit www.indiangaming.org.

Southern Gaming Summit SGS 2017

Southern Gaming Summit SGS 2017

SGS 2017

Register for Free.

RSVP on Facebook.

Booth Number: 613

May 2-4, 2017
Mississippi Coast Coliseum & Convention Center
2350 Beach Blvd.
Biloxi, MS 39531

Exhibit Hall Hours:

Wednesday, May 3rd, 2017  11:30 AM – 5:00 PM

Thursday, May 4th, 2017      11:30 AM – 3:00 PM

At the Gary Platt Booth:

Gary Platt will be exhibiting cutting edge new casino seating designs at the SGS Booth this year, including our new Lido Revo chair, Epic Pedestal base, Epic External Ring base, and Monaco chair.

Tradeshow Description:

A Little Bit of Fun, a Whole Lot of Networking

The Southern Gaming Summit / BingoWorld event is the can’t-miss event of the spring.
With a unique mix of networking, education and southern hospitality, being in attendance is a necessity for those who want to be on the cutting edge of developments within the gaming industry. An exciting exhibition floor, compelling sessions and a qualified mix of industry professionals attract industry leaders from all across the country as they debut the newest advancements in games, equipment and best practices on and off the gaming floor.

Once again BingoWorld will co-locate with Southern Gaming Summit to bring together people from all facets of the casino industry: charity, military, commercial and non-commercial as well as Tribal Bingo for education and networking. How you experience this event is completely up to you. We’ve got it all — educational sessions, seasoned industry leaders, cocktail mixers and an unparalleled exhibit floor. If you’re eager to see the newest products and systems you can’t afford to miss being on the Gulf Coast in May, the South’s premiere gaming destination.

For more information, visit www.sgsummit.com.

Empower Scientific Games Conference 2017

Empower Scientific Games Conference 2017

March 7-9, 2017

WHY ATTEND EMPOWER 2017?

  • 40 Informative Conference Sessions and 20 Product Demonstration Workshops
  • Well-Known Exhibitors and Vast Product Offerings Showcased in a Large Exhibit Hall
  • Keynote Speaker (Coming Soon)
  • Engaging Technology and Customer Panel
  • Customers from 160 Casinos and 12 Countries
  • New Gaming, Systems, and Interactive Product Introductions
  • Three Days of Valuable Networking Opportunities
  • Unforgettable Social Events, Including a Wine Lunch and Golf Outing

Last March, more than 600 people from 190 casinos around the world attended the Scientific Games EMPOWER customer conference at Planet Hollywood in Las Vegas. This was the first Scientific Games user conference where Gaming, Lottery, and Interactive customers were able to see the best and latest technology across all company divisions. In addition to new technology, another key highlight of EMPOWER 2016 was an intriguing and interactive session from keynote speaker, Apple Computer co-founder Steve Wozniak.

Click for the Conference Agenda.

Register Here!

RSVP on our Facebook Event Page.

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