Gary Platt Seating Unveils Bold New Brand Identity
A New Look. The Same Standard the Industry Has Trusted for Over 50 Years.
RENO, NV — Gary Platt Seating, the benchmark for performance seating in the global gaming industry, today announced the official launch of its new logo and refreshed brand identity. This milestone marks a new chapter in a story that began more than 50 years ago — one built on comfort, craftsmanship, and an unwavering commitment to the guest experience.
The updated visual identity signals more than a design refresh. It reflects Gary Platt Seating’s evolution into a global force in premium seating — one whose footprint now spans casino floors, luxury hospitality venues, and world-class properties across six continents. The new look is sharper, more sophisticated, and built to represent where the company is going without forgetting what got us here.
“Gary Platt Seating has always stood for one thing: making the guest feel like they never want to leave their seat. This rebrand is our way of making sure the world sees what our customers have always known — we don’t just make chairs, we define the experience.”
— Gary Toms, CEO, Gary Platt Seating
A Legacy Reimagined
Gary Platt Seating was built on a simple premise: the best seat in the house should always be the one your guest is sitting in. For more than 50 years, GPS has combined artisanal craftsmanship with rigorous ergonomic engineering to deliver seating solutions that define the guest experience in casinos and hospitality venues worldwide. The new brand identity honors that legacy while making clear that the company’s most ambitious chapters are still ahead.
At the heart of that legacy is GPS’s proprietary comfort technology — the quiet differentiator behind some of the most comfortable seats on any casino floor. It’s not something you can see. It’s something you feel the moment you sit down.
A Global Vision for Seating Excellence
The rebrand highlights a decisive shift toward a more unified global presence. By aligning its visual identity with the premium standard its products have always represented, Gary Platt Seating is doubling down on its core mission: delivering world-class, engineered seating solutions that enhance the guest experience — from the casino floor to the finest hospitality properties in the world.
The new logo will roll out across all platforms, including a redesigned website and updated social media presence, beginning in April. This transition coincides with the company’s upcoming appearance at the IGA Tradeshow in San Diego (April 1–2, Booth #2319), where attendees will be among the first to experience the new brand identity in person — alongside the premium seating that has defined casino floors for over five decades.
About Gary Platt Seating
Gary Platt Seating was built on a simple premise: the best seat in the house should always be the one your guest is sitting in. For more than 50 years, GPS has combined artisanal craftsmanship with rigorous ergonomic engineering to deliver seating solutions that define the guest experience in casinos and hospitality venues worldwide. From its roots in the gaming industry to a growing global footprint, Gary Platt Seating delivers the comfort, durability, and design sophistication that operators trust.
Media Contact
Nima Patel, Marketing | Gary Platt Seating
marketing@garyplatt.com | 775-824-0999
